Growing Our Common Wealth
Video Lab

Where Our Nonprofit Partners Optimize their Digital Marketing

Video is the Vehicle

​This isn’t just about words and explaining what you do any longer. This is about understanding that people need to feel your work – rather, they need to feel you feeling your work, and take action because you made them feel the desire (to engage).  

We ask you: What is the call to action with every message your organization creates? Is it membership? Campaign participation? Legislative activism? You have something you want to strengthen the public’s ability to shape their economic and community future. You might be opposing the deregulation of pesticides, or the price gouging of the pharmaceutical industry. ​

​Don't let your call to action get lost in the words. Use video to drive home the message and elevate the call to action. 

Social Media is the Platform

You want your issue – your important issue, more important than any of the others you could be working on, one that you think about and care about deeply enough to be dedicating your time and efforts to helping it succeed – you want the issue elevated, amplified, to land and reach and impact.

​By working with Commonomics USA, you are effectively joining a network of other positive change makers in the realm of economic, racial, social, environmental, and other forms of justice.   

Video. Social Media. Make your press releases take off and make an impact with our video lab services.

Case Study #1 - Greater Awareness

Issue - How to create greater awareness of public banking with a limited budget, new organization, and no paid staff?

The Public Banking Institute's first conference was in June, 2012. Victoria Grant, a young student from Canada, had given a bell ringer of a speech at the local Rotary Club luncheon that spring, so she was invited to do it again at PBI's conference. A simple backdrop with PBI's logo gave PBI widespread awareness as, within a year, the video had accumulated over 3 million views. 

Case Study #2 - Call Treasurer's Office

Issue - How to link two movements (Divest from Fossil Fuels and Public Banking)?

We wanted to visually show the result of Wall Street's investments in pipelines -- the scarred earth, the capital-intensive machinery -- and couple it with a soundtrack that referenced broken dreams. Without a specific call to action in mind, we simply had people call the CA Treasurer's office to request a public bank for the state of California. As a result of the calls, a full day hearing on public banking was held on August 10th, 2017.

Case Study #3 - Call Local School Board

Issue - How to change the name of a local high school to its original name?

Staunton is located just west of Charlottesville, Virginia in the Shenandoah Valley. Staunton High School was renamed Robert E. Lee High School after a request by the Daughters of the Confederacy in 1914. This campaign is to restore the original name - Staunton High School - as a matter of inclusiveness and racial justice.